Black Friday and Cyber Monday are not only the year’s busiest shopping days, they operate as live stress tests for retailers’ fraud prevention strategies. Last year’s data show exactly how holiday fraud rates surged, with fraudulent transactions jumping nearly fivefold on Black Friday and quadrupling on Cyber Monday, signaling an apparent uptick in risk for…

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They expose the strengths and weaknesses of every system a retailer relies on. When traffic spikes and customer behavior shifts hour by hour, you see very quickly whether your data foundation is built to keep up or…

The holidays are the busiest time of year for retailers and, unfortunately, for fraudsters too. As sales climb and returns pile up, fraud attempts can rise by as much as 30 percent. The challenge isn’t just stopping bad actors; it’s doing it fast enough to protect customers and keep their experience seamless. Even the smartest…

Holiday spending is heating up, but so is consumer debt. Adobe projects online spending to grow 5.3 percent this season, with 27 percent of shoppers having financed big-ticket purchases like appliances and vacations over the 2024 holiday season. The rise in financed purchases is part of a broader credit expansion that’s defined the past decade of online retail. Easy…

For e-commerce and shopping app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping intentions compressed into a few frenzied weeks. Whether you increase spend or not, success and increased conversions during this period are about planning smarter and testing earlier. Adjust’s 2025 Shopping App Insights report found that installs for shopping…