Consumers are now searching and discovering across entirely new surfaces: AI chat assistants, artificial intelligence-integrated browsers, and buy now, pay later (BNPL) apps. They're no longer typing keywords. They're having a conversation, and decisions are being shaped in real time. Brands that show up with relevance in these conversations will outperform the ones still optimizing…

Evaluating last-mile providers used to come down to three things: cost, coverage, and delivery speed. But as customer expectations rise, brands are under pressure to ensure predictable deliveries, accurate tracking information, and timely issue resolution. Meeting those expectations increasingly depends on another critical factor: the technology coordinating the delivery network. Research from McKinsey shows that…

Buy now, pay later (BNPL) has quickly become one of the most attractive offerings for new customers and essential to enhancing the overall customer experience. Meeting shoppers where they stand financially in response to rising insecurity is a good thing for retailers. That shouldn’t change. However, late payments on these loans are increasing and brands…

Retail’s biggest fraud problem today isn’t the activity that looks suspicious. It’s the activity organizations think they can trust. Retailers are operating with constant disruption while autonomous environments power faster transactions. Furthermore, retailers are operating with less humans to verify. What happens then? Fraudsters step in. The result is a collapse of digital trust inside…

Sleep Number has filed for Chapter 11 bankruptcy protection and reached a deal to sell its assets to Sleep Country Canada, Canada's largest mattress company, reports Yahoo Finance. If approved, the arrangement will keep Sleep Number's stores open and allow the new company to honor Sleep Number's warranties, gift cards, store credits and rewards points,…