Walmart, which has developed one of the most sophisticated retail media networks, advanced its advertising strategy on Tuesday to sell more ad space across connected TV (CTV). The retailer announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify advertising for small and midsized businesses (SMBs).…

Most companies are still trying to grow using a familiar playbook: adjust pricing, run promotions, optimize channels, and fine-tune assortment. These levers matter, but they're increasingly delivering diminishing returns. The core issue isn't execution. It's where the effort is focused. Growth is still managed within commercial levers, disconnected from how consumers actually consume, how they…

Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some form, whether through personalization engines, predictive inventory tools, customer service assistants, or emerging agentic experiences.  The challenge now is understanding how to measure its impact as AI increasingly shapes discovery, decision-making and customer engagement.…

The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites through AI platforms like ChatGPT, Perplexity, and Gemini are 50 percent more likely to convert to purchase than those coming from organic search. Not only are they more likely to…

Most brands already know that email flows outperform campaign sends. However, knowing that flows work and knowing how to consistently grow revenue from them are two different things. Rarely do brands have a clear picture of where their flows are falling short, or a practical plan for addressing the gaps. The good news is that you don’t have to…